Prentice and Partners was formed in 2012 based on the single idea of working with Sales people, managers and leaders to create a more effective environment and ultimately grow revenue. From this single idea has come a specialist consulting service that delivers on its claim of being the 'new leaders in sales effectiveness'.

Four core Pillars inform all that we do …





Consulting Services

Strategy and Alignment


The requirement on the leadership of the Sales function to have and to communicate the strategy for ongoing revenue growth is a mandatory in the creation and management of a high performing sales organisation.

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Managing Talent


Acquiring and retaining top talent is the primary driver of any sales organisation. The skills and planning required to deliver on this simple idea continues to be a blind spot in many organisations we partner with.

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Customer Planning


Customer segmentation and the distribution of resources to high value opportunities should be central to any Account List Management practice.

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Revenue Management


Revenue trends ebb and flow and Prentice and Partners have designed programs that support the sales team at all stages of the revenue lifecycle.

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Sales Management Symposium

A master class for sales managers
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Who We Are

Tony Prentice

Tony Prentice

Managing Director

Most recently Chief Commercial Officer of News Australia Sales prior to that Commercial Director at News Digital Media, Tony has a wealth of sales, media, marketing and management expertise. With 20 years of infield experience at front line sales management and sales leadership knowledge.

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Jeanine Prentice

Jeanine Prentice


Over 10 years agency and direct sales management experience within out of home, radio, digital and print media management positions held at market leading media organisations such as News Magazines, Austereo and APN Outdoor Prior to that 5 years as a Recruitment consultant in Sydney and Canberra.

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State Sales Manager – SBS Media

Our organisation engaged Prentice and Partners to help our team think differently, to continue to make a greater difference in all that we do and how we operate as a team. The way Tony worked with the organisation was insightful, engaging and inclusive. The team now has a foundation of this model in all that we do.

Barney Habel

Barney Habel

State Sales Manager - SBS Media

Leadership Agility Expert – Korn Ferry Associate

Tony is a world class expert in helping build sales capacity at an individual, team or organisational level. His energy and knowledge is unsurpassed and his ability to connect with his clients to impart this knowledge is first rate. In my eyes he is the Mozart of the sales world. I worked with him as an Executive coach and admired his willingness to learn and grow. I highly recommend him.

Andrew Williams

Andrew Williams

Leadership Agility Expert - Korn Ferry Associate

Executive Director of Sales and Marketing – Foxtel

I have had a long working history with Jeanine and Tony Prentice working at News Digital Media where he was National Sales Director and Jeanine at News Magazines. They are two very senior expert sales professionals with a wealth of experience.

Ed Smith

Ed Smith

Executive Director of Sales and Marketing - Foxtel

CEO – Adshel

Prentice and Partners have collaborated with Adshel on a range of revenue initiatives. Mixing technical sales expertise and sales insight with high level company-wide engagement they have produced really positive results for our sales team.
They have added invaluable experience and knowledge into many facets of our sales process with particular rigour around reporting visibility, pipeline development and business intelligence.

Rob Atkinson

Rob Atkinson

CEO - Adshel
See all our testimonials

Latest News

SMS2016 – The feedback

It’s been a week since our SMS2016 and it has been great to hear back from so many of the participants about the value they saw in the day. Based […]

Sorting through the challenges – Sales Management Symposium

Only a couple of days before our Sales Management Symposium and we are sorting through the participants top challenges and opportunities that they have supplied pre Workshop. Interesting to see […]

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