Prentice and Partners was formed in 2012 based on the single idea of working with Sales people, managers and leaders to create a more effective environment and ultimately grow revenue. From this single idea has come a specialist consulting service that delivers on its claim of being the 'new leaders in sales effectiveness'.
Four core Pillars inform all that we do …
The requirement on the leadership of the Sales function to have and to communicate the strategy for ongoing revenue growth is a mandatory in the creation and management of a high performing sales organisation.
Acquiring and retaining top talent is the primary driver of any sales organisation. The skills and planning required to deliver on this simple idea continues to be a blind spot in many organisations we partner with.
Customer segmentation and the distribution of resources to high value opportunities should be central to any Account List Management practice.
Who We Are
Tony PrenticeManaging Director
Most recently Chief Commercial Officer of News Australia Sales prior to that Commercial Director at News Digital Media, Tony has a wealth of sales, media, marketing and management expertise. With 20 years of infield experience at front line sales management and sales leadership knowledge.
Over 10 years agency and direct sales management experience within out of home, radio, digital and print media management positions held at market leading media organisations such as News Magazines, Austereo and APN Outdoor Prior to that 5 years as a Recruitment consultant in Sydney and Canberra.
Director of Sales – Foxtel
We have been working with Prentice and Partners for over three years in both a strategic advisory capacity in relation to our Sales Planning as well as supporting our Sales Leaders as they adapt and evolve with our business.
Prentice and Partners offer best practice thinking as well as practical solutions that enable our Sales Leaders to plan for tomorrow and also deliver today.
They have become trusted advisors in our business.
Marco MirandaDirector of Sales - Foxtel
CEO – Adshel
Prentice and Partners have collaborated with Adshel on a range of revenue initiatives. Mixing technical sales expertise and sales insight with high level company-wide engagement they have produced really positive results for our sales team.
They have added invaluable experience and knowledge into many facets of our sales process with particular rigour around reporting visibility, pipeline development and business intelligence.
Rob AtkinsonCEO - Adshel
Leadership Agility Expert – Korn Ferry Associate
Tony is a world class expert in helping build sales capacity at an individual, team or organisational level. His energy and knowledge is unsurpassed and his ability to connect with his clients to impart this knowledge is first rate. In my eyes he is the Mozart of the sales world. I worked with him as an Executive coach and admired his willingness to learn and grow. I highly recommend him.
Andrew WilliamsLeadership Agility Expert - Korn Ferry Associate
State Sales Manager – SBS Media
Our organisation engaged Prentice and Partners to help our team think differently, to continue to make a greater difference in all that we do and how we operate as a team. The way Tony worked with the organisation was insightful, engaging and inclusive. The team now has a foundation of this model in all that we do.
Barney HabelState Sales Manager - SBS Media
It’s been a week since our SMS2016 and it has been great to hear back from so many of the participants about the value they saw in the day. Based […]
Only a couple of days before our Sales Management Symposium and we are sorting through the participants top challenges and opportunities that they have supplied pre Workshop. Interesting to see […]